Athens, Greece-based mobile survey platform Pollfish has closed a Series A funding round of $2.5 million. Pollfish gives companies the ability to publish surveys on other apps, where users would normally see an advert. So companies decide who their target audience is, and Pollfish directs the survey to them. The funding round was led by Odyssey Venture Partners, PJ Catalyst, Woodside Group and several unnamed angel investors. It brings total funding to $2.8 million since the company was founded in n 2013. Pollfish says the new capital will be used for continued U.S. expansion.
Offering a platform that lets anybody push a survey or poll out to mobile app users, and as a means for publishers/app makers to generate revenue as an alternative to forms of advertising, the startup claims a reach of 120 million users within the last 12 months.
“As the Ad economy is shifting to data and mobile, the need for immediate data driven decisions and planning needs to be mobile first,” says Pollfish co-founder and CEO John Papadakis.
“Pollfish provides real-time quality insights ranging from SMEs, for simple day to day decisions (e.g. Is my new product/service attractive?) to enterprise solutions where heavy data analysis from massive amounts of survey and behavioural data provide a 360 view of the market and current market trends.”
To that end, the company’s customers include SMEs and individual researchers, alongside bigger enterprises such as Oracle, OMD, Deutsche Telekom, Mondelez, Mercedes, Millward Brown, and others. Its surveys currently run on more than 8,000 mobile apps, both on Google Play and the Apple AppStore, amounting to “millions” of surveys running every month.
For those wanting to run a survey, Pollfish provides a “DIY survey tool” which allows anyone to create a survey, select a target audience and start receiving results in real-time. For developers wishing to integrate Pollfish and monetise their wares via running surveys, the company offers an Android and iOS SDK.
Source: Tech Crunch